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Legislation Action Needed to Control Health Care Costs Print E-mail
Written by David S. Coult, CFP, CLU, ChFC, President, Milestone Financial Associates, LLC   

According to PricewaterhouseCoopers, healthcare costs will rise by 9.9% in 2008*, more than double the overall inflation rate.  The study predicts costs in 2009 will rise by an additional 9.6%.  The study surveyed more than 500 employer groups insuring more than 11 million people.  Cost increases were attributed to a number of factors, including those with insurance paying more to compensate for the costs of those without it and hospitals "charging greater fees to pay for facility upgrades".  We see hospital construction all around us as hospitals prepare for baby boomers' increased need for medical care. 

The message was clear at the Senate Finance Committee summit, at which Federal Reserve Chairman Ben Bernanke spoke**, that "Washington is gearing up for another run at healthcare reform".  Bernanke reported "that rising government spending on healthcare (roughly 25% of all government spending) will require cuts in other government programs, higher taxes, or wider budget deficits."***  Bernanke is recommending that Congress establish an independent healthcare panel like the one used to recommend the closing of military bases and establish a commission like the Federal Reserve Board to set health policy.

I recently sent letters to a number of our federal and state legislators, including Arlen Specter, Robert Casey, Michael O'Pake, Carl Mantz, Tim Holden, James Gerlach, Patrick Murphy, Karen Beyer, Charles Dent, and Robert Wonderling advocating for a number of reforms to improve the healthcare environment for small business.  On Thursday, July 24th, I met with Karen Beyer in her office to discuss my ideas, including a proposed requirement that insurance companies provide more advanced notice of renewal rates to allow groups more time to shop, compare premiums, and enroll employees.  I am advocating that health insurance companies be required to release claims data to groups of all sizes, not just large groups.   

I am advocating for government mandated pricing transparency on the part of medical providers.  If you call your mechanic and ask how much it costs to have your car's tires replaced, they can quote you a price, but if you call your hospital and ask how much an MRI costs, they can't, or won't, give you a straight answer.  This makes it nearly impossible for people to be informed consumers.  I am also advocating that medical schools and hospitals increase the number of physicians that they train for specialist positions to reduce the shortages we have.  To further reduce these shortages, I am endorsing real medical malpractice reform, not using medical malpractice as a political gambit as Mayor Ed Rendell has done with the Mcare abatement program, which has had devastating effects on the financial stability of many local medical practices (one of the reasons we have fewer specialists in PA). 

I am suggesting that the federal government allow the cost of health club memberships to qualify for Section 125 pre-tax treatment.  I am advocating federal standards for uniformity in electronic medical records technology and tax credits to incent physicians, hospitals, and insurance companies to implement these programs.  Think about how many duplicate tetanus shots ER's provide each year just because people can't remember when their last one was administered, or the cost and confusion of each of our multiple physicians maintaining and sharing separate and duplicate paper patient records, as two small examples. 

 Both health insurance companies and employers are looking at a number of ideas to limit cost increases.  Each of these could have some incremental impact to improve costs, but none have been shown to yield dramatic results. 

 Zero Copay Incentive Programs.  There are a number of very expensive brand name drugs for which generic alternatives are available.  The incentive works something like this - the insurance company identifies patients that are taking these expensive brand drugs and they send them and their doctors a series of letters offering that if they switch to the generic alternative, the patient will receive that generic drug for free (copay waived) for some period of time (say, a year).  The hope is that the patient will switch, have a good experience with the generic, and continue using the lower cost drug.

Wellness fairs and incentive programs.  Some employers are offering incentives to employees who will participate in programs designed to reduce costs and improve employee health.  Wellness fairs provide employees with the opportunity to have their cholesterol, blood pressure, or blood sugar levels checked, or to have their body mass index measured against benchmarks.  They also provide education about health and wellness, smoking cessation, exercise, and weight loss.  Personal health risk assessments can be offered which gather data about employee health and habits that can be used to predict problems and areas for improvement, such as smoking, excessive alcohol use, poor eating habits, failure to exercise, family history, etc.  Highmark Blue Shield conducted a study of 9,000 of their own employees between 2002 and 2005 and found that over that four year period, wellness participants' inpatient expenses were lowered by $182, yielding a return on investment of $1.65 for every $1.00 spent on the wellness program. 

Disease Management Programs.  Since a large percentage of healthcare claims result from the treatment of a small percentage of employees, many insurance companies have put programs in place to identify some of the most serious illnesses and provide more personalized attention to employees with these conditions.  Asthma, Coronary Artery Disease, Congestive Heart Failure, COPD, cancer, and diabetes are some of the most commonly targeted diseases.  A nurse consultant may be assigned to each patient to call if they fail to keep appointments, renew prescriptions, or schedule treatment as recommended.  This can help avoid expensive hospitalizations that may result if people do not comply with their physicians' orders.  The use of 24-7 nurse hotlines by people who are unsure of the seriousness of their condition can also help to keep some people out of the emergency room who may have gone unnecessarily.

All of these programs offer cost savings opportunities, but without broad and multi-faceted healthcare reform initiatives, the savings will fall short of offsetting the increases the small business market is facing over the next two years.

 David S. Coult, CFP®, CLU®, ChFC® is President of Milestone Financial Associates, LLC, an employee benefits and financial services firm in Kutztown, PA, and the health insurance broker for the ABC, Eastern PA Chapter Association Health Plan through Highmark Blue Shield.  His wife is a physician.  He lives in Coopersburg, and can be reached at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or by calling 1-800-342-1146.


*PricewaterhouseCoopers study released June 17, 2008

** The Washington Post, June 17th, 2008

***USA Today, June 17, 2008

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